Web 2.0 – Revolution, Evolution or Marketing Slogan?

The term Web 2.0 was first coined by Tim O’Reilly in late 2004 at a web technologies conference. In his paper ‘What Is Web 2.0 – Design Patterns and Business Models for the Next Generation of Software’, Tim O’Reilly identifies that “in the year and a half since, the term Web 2.0 was taken hold…there’s still a huge amount of disagreement about just what Web 2.0 means.” In fact, the term as described by Tim O’Reilly doesn’t, like many important concepts, “have a hard boundary, but rather a gravitational core”. – meaning, there is no single set of rules which can really define what constitutes something to be Web 2.0.
